new campaign

Jul 31, 2019

Snapchat features 'real friends' in debut global ad campaign

Focus on user authenticity will be seen as challenge to rivals.

Nov 8, 2011

Y&R Singapore unveils new Bank of Singapore branding campaign

SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.

Jul 7, 2011

Company founder stars in Y&R Thailand’s latest campaign for Ichitan Green Tea

BANGKOK - Y&R Thailand has launched its latest campaign for drinks company Mai Tan Co to promote a new flavour, Ichitan Organic Green Tea.

Apr 20, 2011

KFC Malaysia's US$1.2m new 'sogood' campaign

MALAYSIA - In line with the global change, KFC Malaysia is the latest to roll out the new 'sogood' tagline with a MYR3.5 million (US$1.2 million) advertising and promotion campaign.

Feb 8, 2011

APB launches Drink-savvy.com online game

ASIA PACIFIC - Asia Pacific Breweries (APB) has launched a new 'Good choices, good cheers' campaign across the region to encourage responsible drinking.

Nov 22, 2010

Calls for return to 'Wow Philippines' after new tourism campaign dropped

MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.