The campaign, through AKQA, aims to evoke the power of storytelling. In Asia, the campaign will primarily focus on digital, OOH and TV.
TBWA\Media Arts Lab created a global campaign that depicts all those juicy details being aired out loud to illustrate the iPhone's privacy credentials.
Focus on user authenticity will be seen as challenge to rivals.
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
BANGKOK - Y&R Thailand has launched its latest campaign for drinks company Mai Tan Co to promote a new flavour, Ichitan Organic Green Tea.
MALAYSIA - In line with the global change, KFC Malaysia is the latest to roll out the new 'sogood' tagline with a MYR3.5 million (US$1.2 million) advertising and promotion campaign.
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