Focus on user authenticity will be seen as challenge to rivals.
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
BANGKOK - Y&R Thailand has launched its latest campaign for drinks company Mai Tan Co to promote a new flavour, Ichitan Organic Green Tea.
MALAYSIA - In line with the global change, KFC Malaysia is the latest to roll out the new 'sogood' tagline with a MYR3.5 million (US$1.2 million) advertising and promotion campaign.
ASIA PACIFIC - Asia Pacific Breweries (APB) has launched a new 'Good choices, good cheers' campaign across the region to encourage responsible drinking.
MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.
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