Omar Oakes
Jul 31, 2019

Snapchat features 'real friends' in debut global ad campaign

Focus on user authenticity will be seen as challenge to rivals.

Snapchat: campaign created in-house

Snapchat has launched its first global integrated marketing campaign with a message of real friendship.

The campaign, developed by the social media platform’s internal creative team, aims to showcase the value and importance of people who love you exactly the way you are.

Thirty-seven real-life Snapchatters are featured in the campaign, in which a hero ad features snippets of interviews about how they met and what makes their friendships unique.

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