market shakeups
Why has GroupM lost its way for so long? The buck stops with WPP
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
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GroupM restructures across Asia, Indonesia leadership impacted
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
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Accenture to acquire Japanese digital firm Yumemi
The deal will bring Yumemi’s 400-strong team into Accenture Song.
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History of GroupM 2003-2025: The world's largest media investment arm
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
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GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
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