UK's biggest football club wants someone with a decade's experience working in agencies.
The club continues to flex its muscles in China where its fanbase tips over 100 million.
Football club wants to deepen relationship with Chinese fans.
Nissin has splashed out for a renowned animator and created a visually arresting video to activate its sponsorship of Manchester United. So why does it sound so cheap?
ASIA-PACIFIC - The 135-year-old English football club Manchester United has built an very emotional bonding with its fans. Inside the Old Trafford Stadium hangs a flag that says “United, kids, wife in that order", depicting where the fans' priorities lie. Many Asian fans, who've never been to Britain, share the same passion. Why?
SINGAPORE – The three-year regional partnership announced yesterday between Unilever and Manchester United is likely the FMCG giant's largest sports-sponsorship deal to date and will see the company executing a wide range of activations for a number of brands across nine countries.
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