Gurjit Degun
Jan 10, 2019

Manchester United to launch fan experience centres in China

Football club wants to deepen relationship with Chinese fans.

Manchester United to launch fan experience centres in China

Manchester United are opening three "entertainment and experience centres" in China by the end of 2020.

The spaces will feature attractions and exhibitions about the football club and offer fans a place to celebrate the team. Visitors will be able to take in the atmosphere of a match at Old Trafford and learn about the club’s history.

There will also be restaurants and a club merchandise store. Manchester United has partnered Chinese property developer Harves to set up the centres in Beijing, Shanghai and Shenyang.

Richard Arnold, Manchester United's group managing director, said: "We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years. This new concept will allow them to get closer to the club they love."

Source:
Campaign UK

Related Articles

Just Published

10 hours ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

11 hours ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

12 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

1 day ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.