Surekha Ragavan
Jul 4, 2019

Manchester United scores in China with experience centre and app

The club continues to flex its muscles in China where its fanbase tips over 100 million.

The new Manchester United experience centre in Beijing

In January, English football giants Manchester United announced a series of entertainment and experience centres’ in China by the end of 2020. Yesterday, the new experience centre in partnership with Chinese property developer Harves was previewed in Beijing, and club legends Peter Schmeichel, Dimitar Berbatov and Wes Brown were flown in to officiate.

The centre, which will be fully open in 2020, is located next to Tiananmen Square and experiences currently on preview include a...

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