lululemon

Oct 27, 2022

Despite lockdowns, the China sports-fashion industry continues to diversify

SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.

Aug 10, 2021

Lululemon launches 'largest ever' global brand campaign

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.

Nov 13, 2020

Lululemon picks Droga5 as creative AOR

The agency will work with the athleisure company to launch a new brand platform.