live shopping

Aug 21, 2023

How brands are taking back ownership of livestreaming in China

While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.

Apr 13, 2023

TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?

As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.