A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.
Ruder Finn, Vice, Project Worldwide, Gyro, Starhub, Vim & Vigour and more, in our weekly collection of people moves and account news.
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Promoting its 125th anniversary and its fall/winter collection, Lee Jeans is introducing its doll mascot, Buddy Lee, to China with a series of online films by TBWA Hong Kong.
HONG KONG - Linda Ho (何婉霞), executive vice president of global marketing at Lee Kum Kee (李錦記), in an exclusive interview with Campaign Asia-Pacific, explains the brand's '100-1=0' quality management philosophy.
SHANGHAI - Bessie Lee (pictured) has been promoted to the newly-created role of CEO of WPP China from her current post at GroupM China, and will transition into her new position in early 2013.
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