Sep 27, 2018

Snacks that won't help you fit in last year's jeans

A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.

Sep 26, 2018

Move and win roundup: Week of October 1, 2018

Ruder Finn, Vice, Project Worldwide, Gyro, Starhub, Vim & Vigour and more, in our weekly collection of people moves and account news.

Jul 4, 2018

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

Sep 4, 2014

Is China ready for Buddy Lee?

Promoting its 125th anniversary and its fall/winter collection, Lee Jeans is introducing its doll mascot, Buddy Lee, to China with a series of online films by TBWA Hong Kong.

Dec 5, 2013

Q&A: Lee Kum Kee on the 'glocalisation' of oyster sauce

HONG KONG - Linda Ho (何婉霞), executive vice president of global marketing at Lee Kum Kee (李錦記), in an exclusive interview with Campaign Asia-Pacific, explains the brand's '100-1=0' quality management philosophy.

Dec 13, 2012

Bessie Lee promoted to newly-created role of WPP China CEO

SHANGHAI - Bessie Lee (pictured) has been promoted to the newly-created role of CEO of WPP China from her current post at GroupM China, and will transition into her new position in early 2013.