kpop

Sep 17, 2021

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Jul 13, 2021

Why brands ride the BTS wave in Singapore

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

Jun 9, 2021

Johnnie Walker signs K-pop star CL to promote 'Keep walking'

CL’s personal story of overcoming prejudice to become a global sensation is explored in two campaign videos.

Apr 9, 2021

K-pop group SuperM debut Prudential-sponsored single 'We Do'

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

Mar 18, 2021

BTS signs as global brand ambassador for Korea's Coway

BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.

Jan 18, 2021

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.