Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.
BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
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