kpop

4 days ago

K-pop group SuperM debut Prudential-sponsored single 'We Do'

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.

Mar 18, 2021

BTS signs as global brand ambassador for Korea's Coway

BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.

Jan 18, 2021

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

Jan 4, 2021

Prudential jumps on K-pop bandwagon with SuperM pact

Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.