kpop

Nov 11, 2022

Maybelline takes K-pop band Itzy on interactive virtual shopping trip for 11.11

Watch the video conceptualised by McCann Worldgroup agency Gotham

Jul 27, 2022

Korea: The Asian Tiger’s cultural leap

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.

Sep 17, 2021

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Jul 13, 2021

Why brands ride the BTS wave in Singapore

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

Jun 9, 2021

Johnnie Walker signs K-pop star CL to promote 'Keep walking'

CL’s personal story of overcoming prejudice to become a global sensation is explored in two campaign videos.

Apr 9, 2021

K-pop group SuperM debut Prudential-sponsored single 'We Do'

Insurance firm struck a partnership with the South Korean supergroup earlier this year to collaborate on wellness-oriented campaigns and activations.