interbrand

Oct 23, 2019

Chinese brands face headwinds amid global growth ambitions

The total value of the top 50 brands in China increased by 15% in 2018.

Feb 15, 2018

Automotive brands fly the flag for Japan in Interbrand ranking

Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.

Sep 26, 2017

B2B brand transition proves tough for Canon and Panasonic: Interbrand

A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.

Jun 6, 2013

Wrigley uses celebrity cats and camels in summer campaign

Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.

Oct 15, 2012

Interbrand Sydney makes new hires, promotions, following growth

SYDNEY - Branding consultancy Interbrand Sydney has appointed Douglas Nash as strategic director and Rebecca Lester as strategist.

Oct 3, 2012

Samsung breaks into top 10 list on Interbrand's annual global rankings

GLOBAL - Samsung's brand value has shot up 40 per cent over the past year, propelling the brand into the top 10 list for the first time, at No. 9 in Interbrand's annual global brand rankings.