The total value of the top 50 brands in China increased by 15% in 2018.
Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.
SYDNEY - Branding consultancy Interbrand Sydney has appointed Douglas Nash as strategic director and Rebecca Lester as strategist.
GLOBAL - Samsung's brand value has shot up 40 per cent over the past year, propelling the brand into the top 10 list for the first time, at No. 9 in Interbrand's annual global brand rankings.
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