festive advertising

Dec 18, 2023

Santa is diagnosed with cancer in Publicis ad for treatment centre

The ad has been created pro bono by Publicis Conseil.

Nov 10, 2023

Campaign Crash Course: Festive advertising

In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.

Nov 9, 2023

Diwali 2023: Campaigns that dazzle

A handpicked list of the region's Diwali campaigns to add a touch of sparkle and joy at this time of the year.

Nov 8, 2023

Luminous and Grey India spread Diwali joy, one watt at a time

There's something about festive advertising that takes Ad Nut from its usual cynical, steely self to a teary-eyed, sentimental sap in a matter of minutes.

Oct 12, 2023

Festive advertising in Nepal: Cultural insights for better consumer engagement

From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.