estée lauder

Oct 5, 2020

Estée Lauder uses online arcade to drive awareness of new beauty product

Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.

Oct 1, 2020

Today's brand news

Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.

Dec 17, 2013

Asia’s luxury brands should personalise digital engagement

ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.

Sep 24, 2013

Lab Series names Blugrapes as social-media agency

SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.

Sep 9, 2013

Effective use of YouTube

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

Feb 14, 2011

PHD Hong Kong CEO Ray Wong fronts Estée Lauder ad

HONG KONG - PHD Hong Kong boss Ray Wong has taken a turn in front of the cameras to endorse Estée Lauder's Lab Series MAX LS Age-Less face cream products.