estée lauder
Estée Lauder names Manushi Chillar as global brand ambassador
She joins an international roster that include Imaan Hammam, Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi
Estée Lauder uses online arcade to drive awareness of new beauty product
Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.
Today's brand news
Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.
Asia’s luxury brands should personalise digital engagement
ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.
Lab Series names Blugrapes as social-media agency
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
Effective use of YouTube
ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.
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