Beauty giant launches the 'ANRcade' campaign for its Advanced Night Repair product in Korea, Taiwan, Australia, New Zealand, Singapore and Thailand today, and China in November.
Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.
ASIA PACIFIC - With an increasing number of consumers heading online, it’s vital, even for luxury brands, to use digital strategies to drive in-store sales and maximise customer relationships with tailored experiences.
SINGAPORE - Men’s skincare brand Lab Series has appointed Blugrapes as its social-media agency.
ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.
HONG KONG - PHD Hong Kong boss Ray Wong has taken a turn in front of the cameras to endorse Estée Lauder's Lab Series MAX LS Age-Less face cream products.
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