1 day ago

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.

Jan 10, 2024

Duolingo offboards translation contractors; Workers allege AI replacement

The language learning app offboarded 10% of contractors, including some who worked on translations, but denied it was to let AI take over.

Jul 21, 2023

How brands like Wendy’s, Maybelline and Duolingo are navigating Threads

Daily active users on Meta’s new Twitter clone dropped by half last week, but brands are still eager to find success on the new platform.