Oct 11, 2018

New Vicks campaign could mark Publicis' awards comeback, says creative chief

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

Jun 11, 2018

EMA winners: Best Live Event

The winning event was an immersive experience in a recreated 'abandoned movie theatre'.

Jun 5, 2017

Behind Diesel’s surprising success in Japan

Localisation, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place in one of the world’s most advanced fashion markets.

Apr 19, 2017

Diesel reinterprets the meaning of walls for Japan

The irreverent Italian label's short film is an effort to spread the freedom to love.

Apr 7, 2011

CASE STUDY: Diesel invites Japanese punters to 'kick ass'

Everybody enjoys kicking ass. That was the premise of Diesel’s ‘Kick Ass Hall’ sneaker promotion initiative in Japan. The Italian fashion brand, known for its playful advertising, set out to demonstrate that its shoes are best suited to activities other than running at the Nagisa Music Festival.

Oct 4, 2010

Santo scoops global Diesel ad account

GLOBAL - Diesel, the Italian fashion brand, has appointed Santo to its global advertising account after a head-to-head pitch against Saatchi & Saatchi.