May 2, 2021

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

Aug 15, 2013

Havas Worldwide HK throws Dettol an orange beach party

Havas Worldwide Hong Kong has thrown two "Orange Beach" parties, 'hijacking' Clear Water Beach and Stanley Beach in the past two weeks to launch Dettol Re-energize Showergel . Thanks to sunny weather, the crowds have had a fun time playing with the orange floating beds and balls, as well as trying out the product when washing up afterwards.

Dec 7, 2011

CASE STUDY: Dettol's unique word-of-mouth campaign in China

SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.

Jul 6, 2011

Reckitt Benckiser appoints Advocacy to build WOM strategy

SHANGHAI – Reckitt Benckiser has aligned with Advocacy, a Shanghai-based word-of-mouth (WOM) marketing agency, to develop campaigns for household and personal care brands Dettol and Veet.

Feb 18, 2011

CASE STUDY: MPG and Dettol keep hands clean

MPG developed a campaign for Dettol that encouraged Muslims to keep their hands clean during Ramadan.

Aug 20, 2010

VivaKi China launches AdSelector through Tudou

SHANGHAI – China’s leading online video site Tudou has partnered with VivaKi to launch an online video advertising format AdSelector for the Chinese market.