Jul 21, 2023

Reckitt mixes culture and customs to take on Indonesian consumers

Reckitt Indonesia cleverly breaks down traditional barriers, without foregoing local culture in key campaigns with Durex, Dettol and Harpic.

Jun 10, 2021

Dettol salutes 'Covid protectors' by placing them on the label

In India, the brand has replaced its logo with pictures of the protectors along with their stories.

May 2, 2021

Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Appointment comes after group secured Google Marketing Platform reseller status last year.

Aug 15, 2013

Havas Worldwide HK throws Dettol an orange beach party

Havas Worldwide Hong Kong has thrown two "Orange Beach" parties, 'hijacking' Clear Water Beach and Stanley Beach in the past two weeks to launch Dettol Re-energize Showergel . Thanks to sunny weather, the crowds have had a fun time playing with the orange floating beds and balls, as well as trying out the product when washing up afterwards.

Dec 7, 2011

CASE STUDY: Dettol's unique word-of-mouth campaign in China

SHANGHAI - Word of mouth agency Advocacy says its unique campaign for Reckitt Benckiser brand Dettol proved "15 times more efficient" than television.

Jul 6, 2011

Reckitt Benckiser appoints Advocacy to build WOM strategy

SHANGHAI – Reckitt Benckiser has aligned with Advocacy, a Shanghai-based word-of-mouth (WOM) marketing agency, to develop campaigns for household and personal care brands Dettol and Veet.