HONG KONG - Tai Hing Roast Restaurant has transformed local singer songwriter Eric Kwok (郭偉亮) into a superhero in its 25th anniversary ad campaign.
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
HONG KONG - Sue McCusker, GM of Publicis Hong Kong, has been elected as chair of the Association of Accredited Advertising Agencies of Hong Kong (HK4As), effective immediately. She succeeds Richard Thomas, president of global accounts and chief interaction officer of DDB Asia Pacific.
HONG KONG - Desmond So, CEO of JWT Hong Kong, has confirmed that he has resigned after eight years with Dennis Wong, ex CEO of Euro RSCG Hong Kong, set to take over. The agency's ECD Steven Lee has also resigned.
HONG KONG - JWT Hong Kong has appointed David Jessop as business director, Billy Chan as group account director and Munhoe Tung as creative director to lead its digital team.
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