crocs
Singaporean and Filipino consumers most influenced by brand ambassadors
TOP OF THE CHARTS: From Crocs to Kanye West's Yeezy and the green hair trend ignited by Billie Eilish, consumers doggedly follow influencers, an iPrice report reveals.
Crocs promotes Heidi Cooley to CMO
She replaces Terence Reilly, who left the brand in May 2020.
KFC bucket platform Crocs are a whole different level of shoe
We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.
H+K Strategies wins Crocs in China and Korea
Communications agency will provide PR strategy for footwear brand.
Crocs retains McKinney to grow global footprint
NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.
CASE STUDY: How Crocs reinforced its kids' business in China
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.
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