TOP OF THE CHARTS: From Crocs to Kanye West's Yeezy and the green hair trend ignited by Billie Eilish, consumers doggedly follow influencers, an iPrice report reveals.
She replaces Terence Reilly, who left the brand in May 2020.
We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.
Communications agency will provide PR strategy for footwear brand.
NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins