Sep 21, 2015

Goldfish crackers swim into Hong Kong market

HONG KONG - Campbell Soup Asia has brought its kids' cracker brand from the United States to the HK market with a launch TVC, and print, outdoor and promotional event activations are set to follow.

Mar 28, 2013

Calbee Four Seas springs 'prawn flash-mob' to show what its crackers are made of

GUANGZHOU - Snacks brand Calbee Four Seas partnered with Leo Burnett to launch a surprising guerilla-marketing event last Saturday.