It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
The campaign will run until the end of 2021.
If you think the actor is a nice guy in real life, well, you’re wrong.
The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.
Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.
Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins