Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.
TODAY'S EDITION
04/01/2026
Latest
Dyson does pet grooming now?
A product range for cats, dogs and horses. Dyson's boldest innovation yet has nothing to do with human hair.
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
WPP Media wins Ikea Malaysia integrated media business
The appointment builds on WPP's mandate with Ikea across Europe, MENA, India, Japan and Australia.
McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’
Duelling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.
Brent Smart steps down as Telstra CMO
Telstra has appointed Jana Kotatko as successor in a combined role spanning marketing and retail.
'Innovative' is the most overused word in the award season
AI has made it easier than ever to build something that looks innovative at launch. So why, asks Publicis's Maurice Riley, are we still not asking what happens beyond the case film?
Dstnct wins Singapore’s National Day Parade 2026 mandate
The indie will create the parade's brand identity, taglines, slogans and integrate the NDP's mascot into executions.
How Hyrox built a $130 million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Campaign Asia sets pace for Cannes coverage with APAC-first push
Live APAC win tracking, on-ground reporting and a new regional hub will form the backbone of Campaign Asia-Pacific’s Cannes 2026 coverage.
Honda Office launches Southeast Asia PR network for Japanese clients
Exclusive: Senior communications leaders across six ASEAN markets will advise Japanese brands expanding beyond Japan.
No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon
The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector.
The Knowledge
Starcom tops first APAC 2026 rankings on Flipkart win, independents follow
WPP leads the holding group rankings, buoyed by Jaguar Land Rover and Estée Lauder wins.
The Trade Desk says Omnicom audits ‘have not identified any issues’
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
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The Work
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Promoted content
AI is a marketer’s best ally: how to win by harnessing human creativity
The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
OPINIONS
Be more punk: Why design needs to get messy again
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
In an age of direct buying, what exactly is a DSP for?
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
'There has always been a tax collector in your tech stack'
The TTD-Publicis fallout just made it impossible to pretend otherwise.
Why the ChatGPT uninstall wave is a brand story, not a tech story
When a defence contract determines whether people will use that AI, we have moved beyond features. Something deeper is happening, opines Sanat Sinha.
Why the messy middle of the 'sandwich years' makes the best leaders
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
The Iran war will not hit APAC advertising the way many assume
‘China is still the strategic variable,’ Whittaker writes, as a more fragmented APAC advertising landscape could blunt the risk of a single shock hitting all markets equally.
Why marketing needs a more human story of health
Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.