brand strategy

Jan 17, 2024

Spikes Asia 2024: In conversation with Matt Che, CMO, Budweiser APAC

Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.

Jul 20, 2023

Building your brand as an operating system

In our digital age, a brand OS provides the perfect building blocks says RGA's strategy and creative chiefs.

May 26, 2021

3 keys to defining your brand strategy

SGK's global creative director explains why an agile brand strategy and consumer-focused tone of voice are essential to building and maintaining a brand for the future.

Oct 8, 2010

China DBSTAR appoints Incite to handle brand strategy

BEIJING – China Direct Broadcast Star (China DBSTAR), the first satellite digital distributor in China, has tasked Beijing-based Incite Group with its full service branding business.