US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.
For the first time a single PR agency will be responsible for the whole Porsche product line-up and all related sports events.
The new entity will also include Vision 7 International arm, which consists of PR shop Citizen and other agencies Cossette, Vision7 Media, and The Camps Collective.
CEO Richard Jiao says company is ready to spread its wings and allow clients to soar across the complex digital landscape.
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