NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.

Meanwhile, Apple, Adidas, Coca-Cola and others lean into more lived-in, more human stories for the festive period.

There are no plans to remove agency brands.

Consumers say role of platforms is key as distrust grows over suspicious ads.

The former Dentsu global strategist will focus on helping global brands move beyond entering gaming toward building collaborations.

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.