As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.
TODAY'S EDITION
04/02/2026
Latest
Hong Kong Sevens turns 50, Cathay doubles down on rugby obsession
No half measures here, creative arm Leo captures the pace and pressure of the sport in the new work.
BBDO Bangkok appoints new CCO
Pathida ‘Jern’ Akkarajindanon has worked across agencies in Thailand and China.
Can heat-blocking tech save Japan's vanishing vegetables?
Droga5 Tokyo and Sumitomo Metal Mining turn heat-blocking tech into a bid to save Japan’s heirloom crops.
What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report
The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.
WPP Media wins Ikea Malaysia integrated media business
The appointment builds on WPP's mandate with Ikea across Europe, MENA, India, Japan and Australia.
Dyson does pet grooming now?
A product range for cats, dogs and horses. Dyson's boldest innovation yet has nothing to do with human hair.
McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’
Duelling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.
'Trendslop': when your AI strategy is just averaging the internet
Marketers are getting coherent, well-structured, completely generic thinking from AI. The problem isn't the technology, writes Brainwaves co-founder Ben Crawford.
Brent Smart steps down as Telstra CMO
Telstra has appointed Jana Kotatko as successor in a combined role spanning marketing and retail.
'Innovative' is the most overused word in the award season
AI has made it easier than ever to build something that looks innovative at launch. So why, asks Publicis's Maurice Riley, are we still not asking what happens beyond the case film?
Dstnct wins Singapore’s National Day Parade 2026 mandate
The indie will create the parade's brand identity, taglines, slogans and integrate the NDP's mascot into executions.
How Hyrox built a $130 million brand by turning fitness into a marketing engine
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Honda Office launches Southeast Asia PR network for Japanese clients
Exclusive: Senior communications leaders across six ASEAN markets will advise Japanese brands expanding beyond Japan.
No TVC, no YouTube ads, millions sold: APAC CMO Eugene Lee on turning Chagee into a cultural phenomenon
The CMO's MO: Tea is the world's second most-consumed beverage. Eugene Lee on the social-first, experience-led playbook behind one of the most ambitious brand-building bets in the F&B sector.
The Knowledge
How Mastercard, Marriott and Miniso define what to keep in-house
From Mastercard to Miniso, APAC brands are betting on in‑housing for speed and customer‑centric clarity, while still relying on agencies for creativity at scale and strategic depth.
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The Work
Partner Content
Content Hub
Promoted content
AI is a marketer’s best ally: how to win by harnessing human creativity
The remarkable data-crunching power of AI has rewritten the rules of marketing. But as two of the region’s most celebrated marketing leaders explain, it leaves the profession with a critical quandary – how to avoid just doing more of the same, faster, and instead practice the sort of ‘creative bravery’ that leads to outstanding results
OPINIONS
Be more punk: Why design needs to get messy again
Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
Women’s sport has arrived, the brands haven’t
Women’s sport in APAC has outgrown its untapped potential tag with explosive viewership and year-round fandom, yet brands haven't caught up, says We Are Social's Suzie Shaw.
In an age of direct buying, what exactly is a DSP for?
The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.
'There has always been a tax collector in your tech stack'
The TTD-Publicis fallout just made it impossible to pretend otherwise.
Why the ChatGPT uninstall wave is a brand story, not a tech story
When a defence contract determines whether people will use that AI, we have moved beyond features. Something deeper is happening, opines Sanat Sinha.
Why the messy middle of the 'sandwich years' makes the best leaders
The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.
The Iran war will not hit APAC advertising the way many assume
‘China is still the strategic variable,’ Whittaker writes, as a more fragmented APAC advertising landscape could blunt the risk of a single shock hitting all markets equally.
Why marketing needs a more human story of health
Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.