Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients
In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.
"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
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