TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.
In its assessment of Japanese advertiser activity in 2018, Dentsu sees more efforts to integrate online and offline, and a rise in performance and video advertising.
Overall spending in the region is set to grow 4.5%. Singapore and Malaysia become predominantly digital for the first time.
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020
PwC’s recent study of advertising spend in Singapore has lessons for the marketing communications industry in the city. Bottom line: You’re spending it wrong.
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