advertising spend

Jun 25, 2019

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

Mar 1, 2019

Japanese online spend inches closer to TV: Dentsu

In its assessment of Japanese advertiser activity in 2018, Dentsu sees more efforts to integrate online and offline, and a rise in performance and video advertising.

Jan 11, 2019

Digital to account for nearly half of APAC adspend in 2019: Dentsu Aegis forecast

Overall spending in the region is set to grow 4.5%. Singapore and Malaysia become predominantly digital for the first time.

Dec 4, 2017

Digital, big events driving global adspend gains: Magna

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

Jun 27, 2016

Japanese internet advertising to hit $11.15 billion by 2020

Key findings for Japan's online advertising market from PricewaterhouseCoopers’ (PwC) Global entertainment and media outlook 2016-2020

Apr 17, 2015

Mind the digital advertising gap in Singapore

PwC’s recent study of advertising spend in Singapore has lessons for the marketing communications industry in the city. Bottom line: You’re spending it wrong.