accenture song

9 hours ago

'Creative people make the world worth living in': David Droga on advertising's future

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

1 day ago

Accenture Song announces new ANZ leadership to fill Mark Green's shoes

Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.

Aug 29, 2024

The Monkeys rebranded as Droga5, Mark Green named global CEO

Green, who currently leads Accenture Song's Australia and New Zealand operations and holds the CEO title at The Monkeys, will relocate to New York to take the helm.

Aug 27, 2024

‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX

A panel of marketers from NRMA, Nine, and Medibank point out best practice for CX, competing for attention among new audience segments, and the importance of being 'obsessed' with the customer.

Jul 22, 2024

NRMA Insurance rebrands with a promise to help

Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.

Jul 10, 2024

Here's why AI is not just a flash in the pan

Hype cycles around new tech advancements—such as the metaverse and VR—have left many users feeling unsatisfied over the years. But here's why AI is an anomaly, argues Accenture Song's Flaviano Faleiro.