Colgate
Yves Briantais: How is Colgate driving brand equity while doing good for the community?
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
How heritage brands are thriving in these quick-changing times
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
Winning MediaWorks pitch aims to make eco-friendly choices a happy habit
Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.
How Colgate plans to connect its optimistic brand to sustainability activism
At this year's MediaWorks training program, the brand is tapping young media professionals to help it align with changemakers to tackle environmental issues.
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