Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.
At this year's MediaWorks training program, the brand is tapping young media professionals to help it align with changemakers to tackle environmental issues.
Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.
A 63-year-old longboarder is one of three inspiring people featured in Ogilvy Thailand and Red Fuse's 'Yimsu' campaign—based on a local turn of phrase combining 'smile' and 'fight'.
Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.
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