Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.
At this year's MediaWorks training program, the brand is tapping young media professionals to help it align with changemakers to tackle environmental issues.
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