Ad Nut
Jan 4, 2017

Yeo's and Moove Media beach-ify a Singapore bus

A 'concept bus' manages to capture Ad Nut's attention.

Ad Nut gets a lot of press releases about bus and train advertising, but is not normally moved to write about them, because...yawn. But Ad Nut appreciates the level of detail in this execution for Yeo's Coconut Water, especially the sandy floor covering, the boardwalk down the centre aisle, and the 35 bus seats re-upholstered to look like beach chairs.

Or maybe this appeals simply because Ad Nut is not happy about being back at work and is already dreaming about the next beach holiday.

For the record, Moove Media informs Ad Nut that the creative agency was Go Big and the ad agency was City Life Advertising.

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