Jan 11, 2010

Yeo's | Never Enough of Yeo's | Singapore

Singapore beverage giant Yeo Hiap Seng is celebrating Chinese New Year with two outdoor campaigns which will run in MRT stations.

The Natural Choice for Chinese New Year ads involves 3D beverage boxes on the station walls at Ang Mo Kio, Tampines and Boon Lay. Local agency Genie Commmunications is behind this project.

Ads will feature cute cartoon characters known as 'Yeobes'. Marketing manager Wong Lye Yin at Yeo’s explains that these Yeobes are constantly fighting for drinks which coincides with the campaign's theme of 'never enough'. Creative agency XeroFive Concept and production company SMRT Media have developed outdoor ads involving actual ropes around drink bottles to create a 3D effect.

Project Never Enough of Yeo’s
Client Yeo Hiap Seng Singapore
Creative agencies XeroFive Concept, Genie Commmunications
Creative directors Patch Boey, Vivienne Lim
Production company SMRT Media
Exposure Print, outdoor

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