Benjamin Li
Mar 17, 2014

Wall Street English uses celebrity to encourage Chinese students to learn English

Weber Shandwick organised a large PR event for Wall Street English (WSE) at Prosper Centre in Beijing on 9 March, where the educational-services company presented its new brand ambassador, Chinese TV and movie star Zhang Han (张翰). Han shared a film about his ‘aspirational’ story of learning English with an audience of more than 500, including fans and both current and prospective students.

Related Articles

Just Published

1 hour ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

1 hour ago

Japan continues to witness high ad fraud while ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

1 hour ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

2 hours ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.