Benjamin Li
Mar 17, 2014

Wall Street English uses celebrity to encourage Chinese students to learn English

Weber Shandwick organised a large PR event for Wall Street English (WSE) at Prosper Centre in Beijing on 9 March, where the educational-services company presented its new brand ambassador, Chinese TV and movie star Zhang Han (张翰). Han shared a film about his ‘aspirational’ story of learning English with an audience of more than 500, including fans and both current and prospective students.

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