Ad Nut
Sep 30, 2019

The social virtue of selling your unwanted stuff

THE WORK: 'Everyone wins' for Carousell by 72andSunny Singapore.

Through 72andSunny Singapore, Carousell has launched its first brand campaign since it was founded in 2012. It launches today with spots for Singapore and Philippines (below) as well as OOH, digital and social. 

Ad Nut likes both the breezy storytelling in the films and the very specific static-image ads shown above.

In fact, Ad Nut is inspired to see if there's anything taking up space here in the old oak tree that might make someone else happier and earn Ad Nut a little extra nut-money. Anyone interested in a gently used tail brush? 


Client: Carousell
Creative Agency: 72andSunny Singapore
Film Production: Rolla
Photography Production: The Republic Studios
Media Agency: Vizeum Singapore

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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