CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
THE WORK: 'Everyone wins' for Carousell by 72andSunny Singapore.
Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins