Ad Nut
May 10, 2018

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

When it ain't broke, tweak it.

That appears to be the strategy with a new campaign for Thai AirAsia by BBDO Bangkok. The campaign, 'Weekdays 2' harkens back to a 2015 campaign that won a couple of Cannes Lions.

CREDITS

Client: Thai AirAsia
Advertising Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanont
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Creative Group Head: Thiti Boonkerd
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Account Manager: Mira Komolwanich
Producer: Thananya Tagoporn

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Related Articles

Just Published

14 minutes ago

WPP, Microsoft expand partnership to boost creative ...

Cloud Studio is one product resulting from the deal.

25 minutes ago

Jaguar Land Rover appoints Accenture to global ...

Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces.

10 hours ago

TVS Eurogrip are tyres for a ‘country full of turns’

Watch the campaign conceptualised by Tilt Brand Solutions here

10 hours ago

Toast trumps George Clooney in Warburtons campaign

Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.