Ad Nut
May 10, 2018

Thai AirAsia reprises calendar-inspired 'Weekdays' campaign

BBDO Bangkok returns to a formula that won two Cannes Lions in 2015.

When it ain't broke, tweak it.

That appears to be the strategy with a new campaign for Thai AirAsia by BBDO Bangkok. The campaign, 'Weekdays 2' harkens back to a 2015 campaign that won a couple of Cannes Lions.

CREDITS

Client: Thai AirAsia
Advertising Agency: BBDO Bangkok
Chairman & Chief Creative Officer: Suthisak Sucharittanont
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Creative Group Head: Thiti Boonkerd
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Account Manager: Mira Komolwanich
Producer: Thananya Tagoporn

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