Ad Nut
Feb 19, 2020

Singapore telemedicine provider launches COVID-19-themed campaign

Tay Guan Hin leads a band of creatives in creating a social-media campaign about how fear can exceed the actual danger.

A campaign for Singapore digital healthcare provider MyDoc addresses the COVID-19 outbreak head on with a series of social-media ads. The 'Cure your fear' campaign focuses on how fear of the virus can outweight the actual threat of the virus, and advises that citiens "take a tablet". 

In other words, check into MyDoc's COVID-19 telemedical clinic, which can assess symptoms and refer patients for additional treatment if they meet the Singapore Ministry of Health's suspect case criteria list. 

Tay Guan Hin of TGH Collective led the campaign effort with a team of creatives including Eugene Cheong (formerly of Ogilvy), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore) and Uma Rudd Chia (Weber Shandwick).

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