Ad Nut
Feb 19, 2020

Singapore telemedicine provider launches COVID-19-themed campaign

Tay Guan Hin leads a band of creatives in creating a social-media campaign about how fear can exceed the actual danger.

A campaign for Singapore digital healthcare provider MyDoc addresses the COVID-19 outbreak head on with a series of social-media ads. The 'Cure your fear' campaign focuses on how fear of the virus can outweight the actual threat of the virus, and advises that citiens "take a tablet". 

In other words, check into MyDoc's COVID-19 telemedical clinic, which can assess symptoms and refer patients for additional treatment if they meet the Singapore Ministry of Health's suspect case criteria list. 

Tay Guan Hin of TGH Collective led the campaign effort with a team of creatives including Eugene Cheong (formerly of Ogilvy), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore) and Uma Rudd Chia (Weber Shandwick).

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Gen Z predictions for Super Bowl LIX

Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.

9 hours ago

Dentsu Creative's global ECDs Darren Urquhart and ...

Moves follow departures of Sue Higgs and Caroline Pay.

9 hours ago

Pfizer to air second Super Bowl ad, doubling down ...

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

9 hours ago

OMD releases a fresh new positioning to let the ...

EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.