SINGAPORE - Samsung Electronics yesterday opened the first Samsung Experience Corner at Challenger, Funan DigitaLife Mall. The retail collaboration with electronics retailer Challenger is Samsung’s first in Singapore.
“This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” said Irene Ng, Vice President of Marketing, Samsung Asia. (See related article, "Rethinking retail in a digital era".)
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Rethinking retail in a digital era
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