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PR
3 hours ago
Red Havas announces major restructure
Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.
Advertising
3 hours ago
Does ‘brand purpose’ messaging actually impact ...
A recent study by Vrity shows taking stances on social issues does increase purchase propensity.
Media
3 hours ago
Disney beefs up ad sales technology
Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.
Advertising
3 hours ago
MDC’s Mark Penn: “CMOs are in ‘get back to ...
The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.