PHOTOS: Brands react to Sochi Olympic rings glitch with satire
A glitch preventing the fifth Olympic ring lighting up at the Sochi Olympics opening ceremony on 7 February caused a sequential reaction of ambush marketing on Chinese social media. Brands produced their own 'fifth ring' in satire of the pivotal moment on their respective Sina Weibo channels, together with punchy copy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Creative Minds: How ECD Ashish Tambe fell in love ...
The creative leader at Kinnect Mumbai on getting lost in libraries, the magic of Bill Watterson, and inadvertently being a people-reader.
Follow me on TikTok: How SMBs can drive growth on ...
On TikTok, every brand — of every size — has the potential to go viral. Learn how small-to-medium businesses market themselves on the platform and drive real, tangible growth.
Asia-Pacific Power List 2022: Ranjani Krishnaswamy, ...
The marketing leader for India’s largest organised jewellery brand has turned the staid segment on its head with purposeful, contentious, and progressive work.
Huiyan Pan: What does it take to truly change the game?
Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.