Jenny Chan 陳詠欣
Feb 12, 2014

PHOTOS: Brands react to Sochi Olympic rings glitch with satire

A glitch preventing the fifth Olympic ring lighting up at the Sochi Olympics opening ceremony on 7 February caused a sequential reaction of ambush marketing on Chinese social media. Brands produced their own 'fifth ring' in satire of the pivotal moment on their respective Sina Weibo channels, together with punchy copy.

@58同城:...
@郑州联&#...
@TCL手机:ߟ...
@触控科&#...
@北京联&#...
@碧浪:&#...
@岡本的&#...
@杜蕾斯&#...
@奥利奥&#...
@红牛官&#...
@360安全卫...
@ProX官方঑...
@联想:&#...
@海尔商&#...
@奥迪汇&#...

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