sochi
Feb 12, 2014
PHOTOS: Brands react to Sochi Olympic rings glitch with satire
A glitch preventing the fifth Olympic ring lighting up at the Sochi Olympics opening ceremony on 7 February caused a sequential reaction of ambush marketing on Chinese social media. Brands produced their own 'fifth ring' in satire of the pivotal moment on their respective Sina Weibo channels, together with punchy copy.
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