A 15-minute advertisement (video below) featuring the lead actor standing still in the crowded streets of Taipei, meant to embody Glenlivet’s “Single Belief” in its whiskey making, won the Grand Prix during the Taiwan 4As Awards on 30 September.
Dentsu Taiwan invited a pair of local filmmakers, Lee KangSheng and Tsai MingLiang, to be collaborators for the Glenlivet ad. Using an experimental performance method, the ad showed people in the scenes moving around as usual, but the actor remained completely stationary.
Here is the full list of winners.
Campaign Asia-Pacific was on hand for the awards and in the following video (in Chinese), we asked attendees:
- What is the state of the Taiwanese advertising industry given its limited market size?
- How does a mainland native creative view Taiwan's output and creative style?
- How much effort should Taiwan put in chasing international awards (or not)?