Staff Reporters
Sep 18, 2023

Move and win roundup: Week of September 18, 2023

New week, new updates. See the latest appointment news and pitch wins from Dentsu, BCW, Octagon, Havas, Saatchi & Saatchi, Lenovo, Bastion Reputation, and others.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 18 through September 22, 2023. 
Catch up on past people moves and business wins
Suryadipura Salleh has joined VMLY&R Malaysia as executive creative director. Formerly creative director at Naga DDB, Salleh brings with him over 18 years’ of experience in various creative roles. Joining him are Suffian Rahman and Maura Soewarna. Rahman was most recently creative director for POS Malaysia Berhad. As part of the expansion of creative commerce capabilities across a wider region, Rahman is joined by Soewarna in her new role as creative director for Indonesia. Formerly associate creative director at ADA Indonesia, Soewarna will be responsible for driving overall creative excellence and new business in Indonesia. Senior creative Loreen Eva Lim has been appointed as head of integrated creative services. Lim was most recently the head of content partnerships at MBCS; and will be responsible for streamlining and optimising the agency’s creative services delivery, project management, and boosting creative capabilities with innovation and tech. 

Fishawack Health (FH) has appointed Amar Urhekar as chief operating officer (COO). As COO, he will oversee all of FH’s services, execute the company’s business strategy, support and recruit skilled team members, and nurture the ongoing digital advancements for the company. He will also serve as a member of Fishawack Health’s board of directors. Prior to joining FH, Urhekar served as global group president at Evoke. In 2019, he took charge of Ashfield Health as global president and has also been the founding member of McCann Health India, as well as helmed over leadership roles in China, Japan and Singapore, including as regional director, APAC. He then relocated to the US, as president of McCann Health Americas.

Entertainment and culture marketing agency Bolster Group has appointed Jonathan Mandel as its newly established head of media. Mandel brings more than 15 years of experience to the role, and was recently the head of digital ad product & operations at SCA’s Listrn, where he led a team through the digital transformation from broadcast to digital audio.  

Dentsu has appointed Clay Schouest as chief strategy officer (CSO), client & solutions, APAC, effective immediately. In this newly created role, Schouest will be based in Singapore and lead the strategy and vision for Dentsu’s client portfolio, building integrated, end-to-end solutions that deliver client revenue growth, profitability and satisfaction. Schouest has worked in key markets across the world, including New York, London, Amsterdam and Shanghai. A Dentsu veteran, he spent 11 years in strategy roles in Shanghai, Singapore and London before moving to Reckitt in 2021 as the global strategy director for communications.
Veridooh has appointed David Di Tonto to its Australian sales team to oversee the rapid growth of independent media agencies partnering with the out-of-home verification provider. With more than 12 years of experience in advertising, Di Tonto steps into the newly created role as group business director for independent media agencies in Australia. Before joining Veridooh, he was national sales team lead at Playground XYZ.
Madison World has appointed Manish Menon as vice president of human resources. He will be based in the Agency's Mumbai office. In this role, he will work closely with the leadership to craft and execute the people & culture strategy and spearhead the talent team's efforts to deliver a positive employee experience. He has previously been at GroupM, Alembic Pharma, Parle Agro, and Viu (OTT) before joining Madison World.
BCW has promoted Yimin Wang as chief executive officer of BCW China. Wang is currently regional managing director based in China. She will succeed Qu Hong, who is leaving in October after more than six years with the agency. Wang will oversee the Beijing, Shanghai and Guangzhou offices. Prior to joining BCW, she was marketing communications director at Huawei Consumer Business Group, and before that, technology practice lead for BursonMarsteller Beijing. Over an 18-year career, Wang has won numerous industry awards, and she was named to Campaign Asia’s Women to Watch Greater China list in 2021. BCW Shenzhen will now report into the Hong Kong office, led by Polka Yu, deputy APAC President. The agency’s China-going-global practice has been a major driver of growth for the Hong Kong office.
Octagon has appointed Guy Futcher as executive creative director of APAC. Futcher will lead all creative development, production, planning, and strategy for the agency’s accounts in the region, including Mastercard, Standard Chartered, and Unilever. Based in Singapore, Futcher will report to Joanne Warnes, managing director, Octagon APAC. Additionally, he will oversee Octagon’s Creative Studio. Before joining Octagon, Futcher served as regional creative director at VCCP Singapore. Previously, he also held prominent creative roles at other agencies, including as ECD at VMLY&R and creative director at both M&C Saatchi Australia and Leo Burnett. His work has been recognised by Cannes, Clios, D&AD, The Effies, Spikes, The One Show and so on.
Havas Indonesia has appointed David Byron Johnson as the new head of strategy, aiming to further boost the agency's competitive position in the market. Johnson will spearhead the agency's strategic initiatives, driving growth opportunities and moulding the market footprint of Havas Indonesia. Bringing a wealth of experience spanning Asia, Turkey, and the UK, he has an extensive background in strategic planning, coupled with deep understanding of the industry landscape., an independent agency based in Sydney, has appointed Melissa Erickson to lead the growing North American business following the US launch. A digital transformation leader with 15 years experience in tech consulting, Erickson has been appointed as North America solutions consulting lead. She will work in partnership with Ben Whitehead, who recently joined in the US as sales and solutions consultant.

Liquid, an International integrated communications consultancy, has announced a restructuring of its team and made two internal promotions.

  • Hollie Jones has been promoted from senior account director to country lead – Australia, APAC, and the UK. Jones will be responsible for delivering international client activity and growing Liquid’s client portfolio across the region from the new office in Brisbane.
  • Chloe Baker has been promoted from senior account director to head of public relations. Baker will be responsible for the development of Liquid’s PR offering.
SHAREit Group has appointed Chay Mondejar-Saputil as country director of  Philippines. Mondejar-Saputil has more than a decade of knowledge and experience within the industry, before joining SHAREit, she was the vertical lead of the ecommerce and retail side of Meta. She was also the primary external representative of Meta and board member at IMMAP (Internet and Mobile Marketing Association of the Philippines).
Vietjet, one of Vietnam's leading airlines, has appointed Lion & Lion as its partner for social media management and creative content across five key APAC markets: Singapore, Malaysia, Indonesia, Hong Kong and Taiwan. The partnership, effective from July 2023, marks a significant milestone for Lion & Lion as its first airlines account while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era.  
Saatchi & Saatchi Australia has appointed Mandie van der Merwe and Avish Gordhan, the multi-award-winning creative duo, as the agency’s new joint chief creative officers. Gordhan and van der Merwe, who have been creative partners for 20 years, have honed their craft across three continents, with their work recognised over 300 times at the biggest award shows in the industry, including D&AD, Cannes Lions, The One Show, Clios and Spikes. Before joining Saatchi & Saatchi, Gordhan and van der Merwe were CCOs at Dentsu Creative Australia. Prior to that, they worked for M&C Saatchi Australia as executive creative directors. 
The Hong Kong Design Centre (HKDC) has appointed Current Asia as its digital marketing partner. This collaboration aims to further establish Hong Kong as an international centre of design excellence in Asia. Current Asia will leverage its data-driven storytelling and performance marketing expertise to deliver comprehensive digital marketing solutions for HKDC.
Jaywing has been appointed by The A2 Milk Company (A2MC) to lead SEO and amplify digital content and PR across its suite of platforms, following a competitive pitch. Leveraging Jaywing’s integrated performance marketing, data and creative capabilities, the agency will develop holistic organic search and digital PR strategies to drive brand awareness and educate audiences about the benefits of A2 Milk and A2 Platinum. The appointment by A2MC is the latest major win for Jaywing, joining Myer, New Balance, Cashrewards and Bupa. 
Avyan Global has appointed Rahul Welde as partner and advisor to the agency group. Welde is a prominent marketer with deep marketing, media and communications expertise. He has broad global experience gained over 30 years at Unilever and beyond. London-based Welde has been brought on board to chart international expansion for Avyan Global and to make further forays into digital services.
Lemma has appointed Nicholas Robson as director of sales for Australia. Robson was most recently with InMobi, where he was head of agency and strategic clients, and he has previously worked with Unruly as the executive group sales director. Based in Sydney, Robson will be responsible for expanding Lemma’s presence in Australia through strong partnerships with media agencies, publishers and brands. His key mandate will be to generate high-value demand for Lemma's omnichannel supply of digital out-of-home (DOOH), connected TV (CTV), and over-the-top (OTT) supply-side solutions.
Amplify, global creative agency, has appointed Sabrina Khong as the newly created associate creative director role and Caitlin Todd as business lead. Khong joins from Foxtel, where she was art director working on creative conceptualisation and creative strategy for Foxtel brand campaigns. Before Foxtel, she was associate creative director at Section in Singapore and art director at Publicis Singapore. Todd comes from integrated social agency, Ground, in Sydney. Prior to that, she was with Hill+Knowlton Strategies in London. 
Lenovo Group has appointed Serena Cheung as general manager for Lenovo's operations in Hong Kong and Macau, effective immediately. She will be taking over from Fan Ho, who has served in the position since 2020. Fan will be taking up the role of general manager of Lenovo Asia Pacific Solutions and Services Group. Cheung rejoined Lenovo from Microsoft Hong Kong, where she was the public sector group lead.  
Erin Silvoy, Campaign’s Power List member in 2023, has been promoted to lead Starbucks China as senior vice president and chief marketing officer. Silvoy took to LinkedIn to make that announcement. Starbucks operates more than 6,500 stores in over 250 cities in the Chinese mainland, and as part of the new role, Silvoy will move base to Shanghai to lead marketing efforts from the country. She joined Starbucks over 11 years ago in 2012 as a strategy manager in the US and subsequently moved to Hong Kong in 2019 after her promotion to vice president of marketing and product for APAC. 

Bastion Reputation has appointed Campbell Fuller as principal consultant, crisis, risk and regulation. Fuller most recently held the position of executive director communications at the New South Wales Treasury. Prior to this, he spent nine years as general manager communications and media relations at the Insurance Council of Australia. He has led teams of communications professionals in crisis and issues management and provided advisory service, bringing his journalism experience to the leadership roles he's helmed.  

Slingshot Media, an independent media agency, and its content and creative arm, OneSmoothStone, have undergone a restructuring and added new wins to its portfolio, including Standards Australia, Pacific Smiles, Capilano Manuka, and Inspirations Paint. The agency has made a series of new appointments:

  • Jane Waterhouse as managing director of Slingshot. Waterhouse was general manager of Onesmoothstone and former general manager of Are Media. She will work alongside Slingshot CEO Simon Rutherford and CIO Simon Corbett.
  • Lisa Overall, former head of strategy, to become head of product and analytics, a newly created role to harness the commercial opportunities of both agencies.
  • Molly Blacker, former strategy director at Slingshot, has been promoted to head of creative and strategy for both Slingshot and onesmoothstone.
  • Sophie Gallagher, a senior strategist and now the creative strategy director across both agencies. 

M&C Saatchi Group has appointed Richard Morgan as its new executive creative director for Greenhouse Collective. Greenhouse Collective is M&C Saatchi Group’s bespoke model for Woolworths. The agency aims to further its commitment to fostering creativity and innovation with the Woolworths Group. Prior to M&C Saatchi, Morgan worked for AnalogFolk and 303 MullenLowe as ECD. He also served as creative director for DDB Sydney and associate creative director for BMF. 

Bloomberg Media has appointed Julia Clyne as deputy managing director of Bloomberg's media sales business in Asia. Before joining Bloomberg, Clyne worked for over four years at Dow Jones. She most recently held the position of vice president, head of B2C, Asia Pacific. Clyne was on Campaign Asia’s 40 Under 40 list in 2022, when she was working as vice president, head of media sales, Asia Pacific. Prior to Dow Jones, she worked for the New York Times in Hong Kong, Fairfax Media and Penguin Random House in Australia.  

Campaign Asia

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