Staff Reporters
May 29, 2022

Move and win roundup: Week of May 30, 2022

MullenLowe Mishra, Wavemaker, iProspect, Prophet, M&C Saatchi, WE Red Bridge, Precious Comms, TBWA, Kinesso, Untangld, Glydways, Teads, Arena Media and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover May 30 through June 3, 2022. 
Catch up on past people moves and business wins

BBDO Singapore has promoted Tay Guan Hin from chief creative officer to creative chairman of the agency. Tan has been a creative for nearly 30 years, and was recently one of eight candidates from Asia appointed to the One Club For Creativity's International Board of Directors. He has received some 300 creative awards and has also served as jury president for Cannes Lions. He continues to be a member of the BBDO Asia Creative Council. On top of that, BBDO Singapore also hired a series of new team members including Kevin Ho (copywriter), Jarryl Lee (art director), Amanda Ler (senior art director), Ivan Ng (senior copywriter), Shermaine Law (social media executive), Andrea Lee (account executive), Erica Sanidad (account director), Joey Tan (social media manager), and Gareth Lee (art director).

Karl Cluck has moved to a new role as global head of agency at TikTok, having previously been in the same role for the APAC region. In the new role, Cluck will work with global and regional agency leads to accelerate TikTok's strategic and commercial relationships with holding companies and agency groups globally. 

MullenLowe Mishra (MLM Vietnam) has stepped up its talent investment with the appointment of the former head of Grey Vietnam, Sandip Rakhit as CEO. Rakhit’s appointment is in line with MLM Vietnam’s strategy for growth following two years of economic slowdown in Vietnam during the Covid pandemic. Rakhit brings nearly three decades of experience to MLM Vietnam, having previously held the role of CEO at Grey Vietnam where he worked with clients such as P&G, Tiger Beer, Vinhomes, British American Tobacco, and Sanofi. He will report to executive chairman and group CEO Saby Mishra.

Livspace, India and Southeast Asia’s largest omni-channel home interior and renovation platform, has appointed Ankit Shah as the chief strategy officer. In his new role, Shah will lead Livspace’s organic and inorganic growth initiatives. He will also spearhead collaboration across verticals on strategic projects to drive market share growth and increased thrust on expansion into new markets and product categories.  

APRW has been appointed PR agency for OrangeTee & Tie and Singapore Management University (SMU) Institute of Innovation and Entrepreneurship (IIE). The new appointments will be led under the strategic direction of Ginny-Ann Oh and Anu Gupta respectively, both directors of APRW.

Universal Music Greater China has appointed Carol Ding to the newly created position of senior vice president & head of digital and commercial. Ding will be based in Beijing and will oversee digital and commercial business development and operation in the regional markets, work closely with frontline labels and territories to further expand digital partners’ network while continuing to explore commercial opportunities for UMG’s world-leading roster of artists and unparalleled music catalogs across Greater China, and beyond. 

Cartelux, The Queensland-based adtech company, has appointed Stephen Burns to run its financial department and advise the company in its upcoming funding rounds. Stephen will be based at the Cartelux Headquarters on the Sunshine Coast. 

Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director to lead strategy and management of paid media across search, social, display and video.

WE Red Bridge has been appointed by McLaren Automotive as its communications agency of record. WE Red Bridge is tasked with supporting the automaker’s growth in China by increasing brand equity and exposure in China.

Wavemaker Indonesia has chosen Praveen Pandey as its principal for partner performance. In his new role, he will be responsible for leading performance media and ecommerce for L’Oréal and building their brand business.

Prophet has announced three new senior hires in Samuel Levy-Basse, Jolin Guan and Daniel Hu. Levy-Basse joins as a partner in Prophet's Singapore office from Capgemini Invent Hong Kong  and has over 15 years of experience in helping businesses drive digitally enabled innovation and growth. Guan, who was previously the managing partner and executive strategy director at Superunion Shanghai, joins Prophet as an associate partner in the Shanghai office. Hu joins as associate creative director in Prophet's Shanghai office where he will co-lead the design practice in China with Elaine Fok. He was previously the creative director of Superunion Bangkok.

Sharesies Australia, a financial plaform, has appointed Bohemia, part of the M&C Saatchi Group, as its media strategy, planning and buying agency partner.

iProspect has promoted Raphael Hu to the role of managing director in the China market. Hu takes on the responsibility to lead all iProspect’s Out of Home innovation and to better serve Kering Group, Shiseido, Hilton, L’Oreal travel retail amongst others. He will report to Laurien Lee, Managing Partner of iProspect China.

Precious Communications has appointed Arundhati Saha as Director of Strategic Advisory for the agency’s technology brands practice, Precious EDGE. A former journalist with The Economic Times, Arun has also worked at  Omnicom and Havas. In her new role, Arun will provide high-level advisory to global, regional and local technology brands.

Kazoo Sato has been named chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia. The appointment follows the recent elevation of Takahiro Hosoda to chief creative officer, TBWA Hakuhodo. In his new role, Sato will be the creator of solutions to sustainability problems by using unconventional design thinking, creative campaigns, products, experiences, and communications for TBWA Hakuhodo and the TBWA Asia collective. He will work with clients to help identify and define their long-term value, brand goals and business objectives. 

Leo Burnett Singapore has appointed Benoit Freyburger as general manager and promoted Arielle Brustein to head of planning. Freyburger joins the agency after three years at TBWA Singapore as global group account director. Brustein has been with the firm for 13 years working at Leo Burnett Chicago, Hong Kong, Guangzhou, and Shanghai. Both Freyburger and Brustein will report to Publicis Communications managing director Joanne Theseira and work closely with ECD Sharim Gubbels. The agency also appointed Wong Woei as account director, Michael Middleton as creative director, and the promotions of Adela Andrei to group account director, and Claudia Ribeiro and Weicong Chong to creative directors. 

Acast has announced its move into Asia with the appointment of Timi Siytangco as key account director. Previously the head of brands & agencies Southeast Asia at Outbrain, Siytangco will be responsible for leading commercial growth in Singapore and establishing Acast’s first on-the-ground presence in the region.

Taboola has promoted Robert Perry and Adam Payne to the roles of regional director, Asia Pacific and country manager for Australia and New Zealand respectively. Perry was previously director of publisher partnerships for Asia Pacific and will now focusing on developing Taboola in the Australian, New Zealand, and Korean markets, and support both advertiser and publisher customers. Payne, who was previously the senior publisher sales manager for Australia, New Zealand and South East Asia, will now manage the growth and retention of agency advertising sales, publisher sales, and existing partnerships. 

Twilio, a customer engagement platform has announced that Nicholas Kontopoulos has been appointed as VP of marketing for Asia Pacific and Japan. Based in Singapore, Kontopoulos will oversee the marketing strategy to support business growth in the APJ region. Kontopoulos was most recently at Adobe, where he led marketing go-to-customer efforts for the Asia Pacific region as regional head of growth marketing, Adobe DX.

IPG's Kinesso, has appointed four regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso regional CEOs and will retain their Matterkind leadership responsibilities as well. Matt Ware in APAC will take up the regional CEO position. The regional CEO role was created to streamline support for Kinesso’s largest IPG partner, Mediabrands, and to support the agency's growth inside and outside the IPG network. Ware’s promotion follows his appointment to Managing Director of Matterkind APAC in February 2021. 

Strategy consultancy Untangld has appointed Edwina Olver to research & product partner,  following four new client engagements—Budget Direct, Xplor Technologies, Law Squared and build-to-rent start-up Local. Olver will lead Untangld's research and product offering, as the strategy shop works with its clients on integrating creativity, strategy, brand, insights and technology.

Former Ogilvy Singapore and Malaysia Group chairman Chris Riley has announced on LinkedIn that he will starting a new position as chief commercial officer at autonomous mass transit ride hailing public transit company Glydways based in San Francisco. Riley, who had been with Ogilvy for 25 years prior, announced in March that he was leaving to take up an opportunity in the tech/transport sector in the US. 

Programmatic media and adverstising platform Teads has appointed Natalie Bastian to global chief marketing officer, to lead the company’s worldwide marketing team and strategy, based out of New York. Bastian joins Teads most recently from Tubi, FOX Corporation's free ad-supported streaming service, as SVP, head of marketing and prior to this as head of sales and marketing at Roku.

Automotive distributor and retailer Inchcape Singapore has picked Arena Media as its media partner, involving integrated planning and buying, analytics and digital media management, after a competitive pitch. The account is effective immediately.

Campaign Asia

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