Insights into Asia's smartphone user personas: Vserv
Vserv, a smart data platform for mobile marketing and commerce has released its Smartphone User Persona Report (SUPR) 2015 for Malaysia adding to research on Thailand, Indonesia, India and the Philippines. The studies, conducted by Nielsen Informate Mobile Insights, delve into the differences among 'data guzzlers', 'dabblers' and 'app junkies'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.