DATA POINTS: 'Made in China' doesn't mean what it used to
China's appearance at No. 9 in FutureBrand's 'Made in' report indicates an evolution in how the country is seen as a place of origina, from cheap and low-cost to a global player in higher-skill sectors like autos and electronics. The FutureBrand research surveyed more than 1000 consumers in several countries. Japan and South Korea also appear in the top 10, and India, Australia and New Zealand appear in the top 20. See the related link at the bottom of this page for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Performance marketing, is it really effective?
Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.
DDB's hard-driving culture delivers wins, but at ...
AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.
Let’s call time on the masculinity of beer
It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.
Standard Chartered to use Dentsu Curate to drive ...
This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.