DATA POINTS: CMO salaries tied to alliances, digital performance
A CMO Council study of 345 senior-level marketers, including 54 from companies with their HQ in Asia, finds that salaries for Asia-Pacific marketing leaders roughly match compensation levels in North America and Europe, although the percentage receiving a bonus trails those regions (sees slides 2-4 below). On a global level, the research found that higher compensation correlates with reporting structure, alliances with other C-suite executives and digital-marketing performance. More information and the full report are available at www.cmocouncil.org.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Bad dad? Cute ad
A toddler's first steps take him right out onto the city streets in this ad for Orange France and Apple by Publicis Conseil. But where's his dad?
‘Design thinking’ cradles VMLY&R in a tough year
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
PRHK launches 2021 Young Lions competition
Open to HK agency employees of 30 years of age or younger, the competition will provide budding professionals a chance to shine on the global Cannes stage.
Google shatters hopes of replacing cookies with ...
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.