In a new campaign in connection with its 90th birthday, Australian-born swimwear brand Speedo is making an effort to broaden its appeal beyond serious athletes.
'Water baby forever' shows people from various stages of life, and with somewhat varied body types (nothing too crazy though), enjoying the water. And while some of the models are rocking the classic 'banana hammock', there's also a wide variety of swimming costumes on display.
Australia-based Channelzero, a member of The Marketing Group, won the Speedo contract in a competitive pitch in January. The scope covers all creative and content for all channels and markets, with a focus on the UK, China, France, Germany, Spain, USA and Australia.
Fellow TMG agencies One9ninety, Narratrs and DAE also took part in the work, which debuted in Australia last month and is now rolling out globally.
Ad Nut prefers to swim au naturale. Well, to be perfectly accurate about it, Ad Nut doesn't wear clothes at all, unless you count Ad Nut's luxuriously soft and lustrous coat.
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