Emily Tan
Jan 30, 2018

TMG's Australian agency Channelzero chosen for global Speedo campaign

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.

TMG's Australian agency Channelzero chosen for global Speedo campaign

The Marketing Group's Australian agency, Channelzero, has been appointed by Speedo to develop a global campaign celebrating Speedo's 90th Birthday.

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch by combining resources with other TMG agencies One9ninety, DAE and Narratrs.

The agency worked with One9ninety to gather the social and digital insights needed. DAE was engaged to ensure the campaign translates across key Chinese markets. And the Narratrs social media micro-influencer platform was presented as a key part of the media mix.

"This is a brilliant win for the agency and reflects the great chemistry that we have with Speedo. It’s also a testament to TMG’s entrepreneurial model that we are able to combine agency skills so nimbly for our client’s benefit, without any politics or red tape," Mikey Taylor, chief executive of Channelzero said.

Channelzero's other clients includes Weetabix, Rio Tinto, Sydney Water, Nestle Professional and News Ltd.

Speedo did not have a like-for-like creative agency of record before appointing Channelzero but works with Iris Worldwide on a project basis.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

2 hours ago

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

2 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

2 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.