Staff Reporters
Dec 4, 2018

Zenith wins global media business for Lactalis

The media agency retains its existing markets in EMEA, APAC and Latin America while adding 11 new ones, including Canada, the UK and the US.

President is one of many Lactalis-owned brands

France-based dairy-product giant Lactalis has selected Zenith following a global pitch for its consolidated media business. As master agency partner, Zenith will manage 75% of Lactalis’ markets.

The win sees Zenith retain all its existing markets in EMEA, APAC and Latin America while taking on 11 new ones Austria, Canada, Colombia, Denmark, Finland, Middle East, Norway, Spain, Sweden, USA and UK.

The 16 billion US$18.18 billion company ...

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