BEIJING - Yue Chee Guan, the national ECD of Grey Group China, left the agency on 28 November after a decade of service. Alvin Lim is the new creative chief for the Beijing office, while Attlee Ku remains in charge of Shanghai's creative operations.
Lim is a Singaporean who has worked in the advertising industry for 14 years. He has represented the Greater China region as a juror at award shows including Cannes Lions, Spikes Asia and the New York Festival.
Most recently, he was the deputy ECD for FCB Shanghai in 2013, where he played a vital role in creative leadership for Levi’s and Oreo work. He also led FCB's business wins with Samsung’s Nanjing Youth Olympic Games and Mattel’s Barbie.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
.png&h=268&w=401&q=100&v=20250320&c=1)
The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
